online marketing_online_repTraining Programme as Approved by the Human Resource Develpoment Authority

*Explanation of Online Marketing and the reaction of the consumer to online marketing. 

*Explanation of trends and examples

*Explanation of Web 2.0 in relation to travel
*Differences and similarities between online and offline planning.
*Discussion on budgeting for online marketing and why it differs from off line marketing
*Discussion on ROI on online marketing and how to prioritize channels.

Explanation of analytics and measurements.
* Class exercises on setting Key Performance Indicators.
*Analysis of Search Engine Optimization
*Analysis of Affiliate Marketing and examples.
*Analysis of online reputation and its impact.
How to create, manage and take advantage of online reputation.
*The impact of Social Media and practical exercises on open social media sites.

See the full programme here


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