Training Programme as Approved by the Human Resource Develpoment Authority
*Explanation of Online Marketing and the reaction of the consumer to online marketing.
*Explanation of trends and examples
*Explanation of Web 2.0 in relation to travel
*Differences and similarities between online and offline planning.
*Discussion on budgeting for online marketing and why it differs from off line marketing
*Discussion on ROI on online marketing and how to prioritize channels.
Explanation of analytics and measurements.
* Class exercises on setting Key Performance Indicators.
*Analysis of Search Engine Optimization
*Analysis of Affiliate Marketing and examples.
*Analysis of online reputation and its impact.
How to create, manage and take advantage of online reputation.
*The impact of Social Media and practical exercises on open social media sites.
See the full programme here